Mind Maps
Lifecycle Approaches
Change Management
NUST MISIS · Change management and company lifecycles principles
Key Dimensions
← span →
Length
Duration of the full lifecycle.
How long a company journeys
from birth to decline.
↕ peak
Height
Peak value reached at maturity.
Maximum revenues, profits or
market share attained.
steep
Steepness
Rate of growth and decline.
How sharply the company rises
and falls through stages.
— plateau —
Flattening
Breadth of the maturity plateau.
How long the company sustains
its peak before declining.